Singapore Entrepreneur - The Spirit of Innovation

When I started my company 8 years ago, we had nothing to sell. We literally gave customers a blank sheet of paper and let them fill their requirements and we wrote programs conforming to every single bit of them. While we were small, we were always willing to customise our applications and systems to suit customers' requirements. From such customised applications, we started modifiying them into our own versions and slowly built up our products over the years. The key to our success today is our spirit of innovation that is kept alive. As products matures with the company, we always leave a space for innovation and customisation. We have never rejected a customer just because we do not have the product. Instead, we listen to their needs and assess the feasibility. We always invest in the customer for future scability. Also, innovation on products can also help in building other verticals of industry.